Monday, September 19, 2011

Importance of meta tags in SEO

Meta tags are tags, which are embedded in the HTML code of a page, You should insert the META tag element at the top of your document, just after the <TITLE> element.

The basic syntax for Meta Tags is:

<HEAD>

<TITLE>Your Page Title Goes Here</TITLE>

<META name=”description” content=”type your description here”>

<META name=”keywords” content=”type, your, keywords, keyword phrase here”>

</HEAD>

Tips On META Description Tag

<META name="Description" content="Your descriptive sentence goes here.">

  1. Write it in sentence structure.
  2. Should be relevant to the similar 25-30 word (under 150 characters) description of the first text within the visible page.
  3. Do not repeat your keywords more than 3 times in description tag. If you need, make alternatives (e.g. 'prescription' and 'prescriptions' can be used 3 times each).
  4. Minimize the use of "stop words" such as "and, the, of".
  5. Keyword phrases that appear earliest in the Meta description will generally receive higher ranking value.
  6. Try to include this tag in all pages by describing the content and it should be unique.
  7. Don't load your Meta description with only keywords.
  8. Strive for 6%-20% keyword density.
  9. Use different Meta description tag for each pages.

Tips On META Keyword Tag

<META name="keywords" content="your keywords, go here, separated by a comma">

  1. Keep 100 to 250 characters to get better results.
  2. Start with the most important and then proceed to less important.
  3. Use keywords/Phrases
  4. Do not repeat any word more than 3 times.
  5. Do not place repeated keywords close together.
  6. If your site has content of interest to a specific geographic location be sure to include the actual location in your keyword Meta.
  7. Use keywords that are actually on the page and reflect the essence of your content.
  8. Try to use keywords in your Meta keywords tag with comma, not by space.
  9. Try to use small case in keyword/phrases

    (eg: replace the keyword phrase - "Website Design" with "website design")
  10. Strive for 4%-10% keyword density.

Create Your Meta Tags

1) Create your Meta Tags »

2) Generate Meta Keywords based upon your page contents »


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Saturday, September 17, 2011

SEO - Good Practice with Title Tag

The Title tag is an important part of a Website. It is a short description of the page, and the most important words should go first. Every HTML (web page) should have a Title tag and all Title tags should be unique. Don't use the same Title tag for multiple documents. It should be inserted into the header of your web page and looks like this:

<HEAD>

<TITLE>Shree Gokul Infotech</TITLE>

</HEAD>

Tips

  1. It should always appear immediately after the opening <head> tag.
  2. It should be specific keywords and phrases.
  3. Use only keywords and phrases that are in the body text on your page.
  4. May use the same keyword twice to attain reasonable keyword density, but be sure that you don't put the same words right next to each other or more than twice
  5. 6 - 12 words ( less than 60 characters ) is a good length for a title tag.
  6. Consider using both singular and plural forms of the keywords.
  7. It should be read like a phrase that makes some grammatical and logical sense, not collection of keywords.
  8. Try to place your primary keywords at the starting of the tag.
  9. Keep the words in title case ( eg: Professional Marketing Tips )
  10. Make sure to avoid using search engine stop words or words like Home, Default, Internet or Index.
  11. Avoid using superlatives in your title (e.g. the best, fastest, cheapest, leader )
  12. Try to minimize the use of commas in this tag.
  13. Strive for a keyword density of 25-35% for each keyword.
  14. Always remember to close this tag (eg: </title>)
  15. All pages MUST have a unique and descriptive keyword phrase in the title.
    (One page on your site might be seen as more relevant for a particular keyword when compared to another)
  16. Try to keep title tags as unique as possible in each pages in your website.
  17. Do not change the title tag regularly.

Bad practice:

<title>Gujarat,Rivers,Backwaters,Tourism,Hotels</title>

<title>Coir rugs coir doormat coir exporter coir products</title>

Good practice:

<title>Gujarat - Land of Rivers and Backwaters</title>

<title>Natural Coir Doormats and Coir rugs Exporter</title>

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SEO friendly Content tips

Below are the points and tips to create SEO friendly content.


  1. Keyword prominence: Make sure to put the most important keywords into a carefully crafted paragraph at the beginning of your HTML page. Prominence is how close to the start of the area that the keyword appears. In general, a keyword that appears closer to the top of the page or area will be more relevant.
  2. Keyword Density: If the page contains less than 500 words, keeping 1%-3% of those words is better. If the page contains more than 500 words, keep 3%-5% of the overall content.
  3. Try to provide a minimum word count of 250 and a maximum of 750 words on each page.
  4. Use CSS instead of <font> tags.
  5. Get rid of the java script in the code and put it in an external file.
  6. Avoid image buttons, Javascript links and keep it as pure text links.
  7. Use heading tags. (<h1>, <h2>....., <h6>)

    Most search engines dictates the <h1>, <h2>, <H3> tags and if you are using these, the text in between this tags must be more important.

    eg: <h1>Shree Gokul Infotech</h1>

    By default Heading tags are not prettiest in terms of formatting, but you can override the default look by using CSS. See the exammple of stylesheet below:

    <style type="text/css">

    <!--

    H1 {color: #000099; font-family: Arial,Verdana; font-size: 16px}

    -->

    </style>

    Note that placing more than 75 characters in these tags are not a good idea!!

  8. Repeat the page <TITLE> in a heading at the top of the page if possible.
  9. Keyword proximity: It refers to the closeness between two or more keywords. Always try to group words together that might be searched on as a single phrase by a user.

    (eg: Use "home loans" instead of "home mortgage loans" assuming that a user searching only for the phrase "home loans".)
  10. Place some important keywords in Bold or Italic.
  11. Use 'Alt' tag to describe the image.

    ALT tag defines the text to display for a image if the user has graphics turned off, or if they put the cursor over it in Internet Explorer. Some search engines including google will look for keywords in the ALT tags.

    eg: <IMG SRC=”image.jpg” ALT=”Blue Widgets, Red Widgets,and GreenWidgets”</a>

  12. Insert comments tag in your page, it is hidden and not visible to the user. A couple of search engines will read this text, so you may wish to include keywords in these tags.

     

    eg: <!-- Blue Widgets, Red Widgets, and Green Widgets -->

     
  13. Make sure the code of home page is not bigger than 32K
  14. Try to keep font size to a minimum of size 11px or 12px (2 or 3 in DreamWeaver)
  15. Try to avoid using nested loops in <table> structure.
  16. Use W3C technologies and guidelines.
  17. Try to target two or three main keywords for a website.
  18. Avoid listing the same word multiple times in a row.
  19. Update your body text at regular intervals.

    (Many of the major search engines prefer to give importance to websites, which updated its contents at regular intervals.)
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